Born HIV Free

In a partnership between Ogilvy NY and Johannes Leonardo, we created and launched this street guerilla project from scratch in less than a week.

During the days of the UN Millennium Development Goals Summit in New York, no person inside lower Manhattan could escape the message that we are at a crossroads of whether we will fail or succeed in achieving a generation free of HIV by 2015. Joined by people from all around the world, Born HIV Free supporters hit the streets in a global act of solidarity to make our voices heard to tell our leaders that we want to live in a world where no child is born with HIV by 2015.

My role: concept, design, digital integration

See it in Creativity