Content Director Reel
Opening Comodo is a Kickstarter Video that tells the inspiring story of Tamy and Felipe and how they're making a dream come true. For an entire year, the couple hosted dinners in their apartment based on a very simple concept: Never the same recipes, never the same people. From a passion project, it quickly grew into a life aspiration which resulted in Felipe quitting his full time gig in advertising to embrace cooking. The dinners migrated from their small apartment to other unconventional spaces before they landed on Comodo: a welcoming restaurant in SoHo.
New York Farm City started with the idea of exploring the city from an unknown side. Together with german journalist Petrina Engelke, we started researching and interviewing pioneers of sustainable farming in NYC and put together this video in a unique style that combines storytelling, journalism and photography. A couple of hours after we posted it, the video received amazing responses being picked up by the Huffington Post, The Gothamist and featured by Vimeo as video of the day
Key To The Store is video series we developed as part of a larger content platform for Sunglass Hut. The idea was born, much like most of our concepts, from a casual conversation. What if we give one person in every major city the key to a store and let them come in at night, do a sunglass selfie fiesta with their friend, then vanish like it never happened.Concept & Directors: Raul X Mihai. Check out photos and more about the project on www.raulxmihai.com
Digital Content series created for Reebok ClassicsSinger-songwriter Jesse Boykins III mixes vintage etiquette with Internet eloquence, romantic visions with an instinct for presentation, and soulful performances with overseas plane tickets. His breakthrough came in 2008 with the release of Dopamine: My Life of my back, an LP that included the hit song Tabloids which hit #2 on the Billboard Video monitor. His second album,Beauty Created, confirmed his talent and opened the door for collaborations with the likes of Theophilus London, The Foreign Exchange, Melo-X, Machine Drum and Phantom Lover. Jesse’s ever growing worldwide following is explained by his constant flow of quality work, often the product of organic collaborations that spark within his multi-talented group of friends: Video director Dr. Woo, singers Melo-X, Mara Hruby or the style bloggers at Street Etiquette. In a quest to discover more than what meets the ear, we spent some time with Jesse and picked his brain – and his heart - about the process that goes into his art.
Digital Content series created for Reebok Classics
Spoken word artist Joshua Bennett revisits the high school that sponsored his education to give something back and perform his latest poem.
Donate-A-Meal.com was launched as an interactive project to buy meals for over 16000 children living in in poverty in Düsseldorf. The campaign received an incredible media coverage and generated conversations about child poverty solutions in the German Government. Since 2009, the website is generating enough funds to provide around 5 schools a month with food and the clients decided to keep it alive.
My role: concept, art direction, interaction, direction of the kids.
Awards: Gold Cannes Lion in the Digital category, Art Director's Club Germany, New York Festivals, Red Dot design awards