GAP asked us to create a worldwide branding campaign expressing the tagline "Be Bright" in an inspiring way. We collaborated with over 50 upcoming artists from around the world that represent an new way of approaching disciplines like design, photography, video, street-art. We co-created an outdoor exhibition and a collage video that can be currently seen in various cities around the world like Tokyo, Istanbul, London, Toronto, NYC and many more.
The Collage Video is currently running as a TV spot, in-store installation and outdoor in various countries around the globe.
Kanyon Mall, Istanbul