I had the chance to work on re-branding one of my favorite cities in the US: New Orleans. The objective was to present NOLA in its full authenticity, beyond the clichés around Mardi Gras in TV, digital, influencer driven programs, design and events.
Check out the integrated campaign case study here:
For the TV spot, we collaborated with up-and-coming filmmaker Rick Mereki, to adopt a fresh new look combining stop motion, found moments and featuring real people of New Orleans.
New web experience allows you to explore the city by flavor, spirit, colors, rhythm.