I had the chance to work on re-branding one of my favorite cities in the US: New Orleans. The objective was to present NOLA in its full authenticity, beyond the clich├ęs around Mardi Gras in TV, digital, influencer driven programs, design and events.

Check out the integrated campaign case study here:

For the TV spot, we collaborated with up-and-coming filmmaker Rick Mereki, to adopt a fresh new look combining stop motion, found moments and featuring real people of New Orleans.

Follow Your NOLA – Discover Your New Orleans from Margaux Joffe on Vimeo.

New web experience allows you to explore the city by flavor, spirit, colors, rhythm.