Loro Piana is one of the world leaders in fashion sustainability, producing 45% of its annual electricity internally and reducing greenhouse gas emissions by 30%.

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The brand’s care for nature and constant pursuit of excellence inspired us to create ‘Only The Finest’ — an integrated campaign that created a visual parallel between the quality of the fabric and the beauty of the environment it came from.

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Awards:

Webby Award - Best use of Video

Clio Awards - Shortlist